Press Kit / Brand Reference
About On Deck
The first electrolyte brand built exclusively for baseball players.
Quick Facts
- Founded
- 2026
- Headquarters
- Boca Raton, Florida, USA
- Legal entity
- Wicked Labs LLC
- Parent company
- Wicked Labs LLC
- Category
- Sports nutrition / electrolyte powder
- Launch
- July 2026
- Distribution
- Direct-to-consumer via ondecklife.com
What We Make
- On Deck Stix — single-serve electrolyte sachets.
- 1000mg sodium per serving (from Pink Himalayan Sea Salt).
- 200mg potassium, 60mg magnesium per serving.
- 0g sugar, 5 calories per serving.
- Naturally flavored with citric acid, natural lemon & lime flavors, and Stevia Leaf Extract.
- No artificial colors. No artificial sweeteners. No dyes. No synthetic stabilizers.
- Launch flavors: Electric Lime (flagship), Heatwave Orange, Blue Razz.
- Format: 30-count pouches; single-serve sticks sized to fit in a bat bag.
Who We Serve
Travel Ball
Multi-tournament weekends, full gear, summer heat.
High School & College
Doubleheaders, conference weekends, year-round grind.
Coaches & Programs
Stocked in the dugout. Bulk and team options.
Baseball Parents
Real performance hydration their kids will actually drink.
Why Baseball Specifically
Baseball players sweat differently. Catchers wear ~15 lbs of gear behind the plate. Position players play under summer sun in dark uniforms. Pitchers warm up, sit, and re-warm across nine innings. The sodium loss profile of a baseball player in full gear during a July tournament has almost nothing in common with a runner finishing a 5K.
Travel ball weekends compound the problem. Three games Saturday, two Sunday, no real recovery window between games — just a hotel ice machine and whatever's in the cooler. By Sunday's second game, sodium debt is real, and cramps in the seventh are the predictable outcome.
Position-specific demands matter, too. Catchers lose the most sodium per inning. Pitchers go through micro-cycles of exertion and rest. Outfielders bake in the sun for hours with little opportunity to drink. A single hydration product has to cover all three.
Generic sports drinks were not engineered for any of this. A 20oz bottle of Gatorade — the size most travel ball kids actually grab — delivers 270mg of sodium, 34g of added sugar, 140 calories, and artificial Blue 1 dye plus synthetic stabilizers like glycerol ester of rosin. It's a formula built for general athletes in 45-minute workouts. It under-doses sodium for baseball's actual demand, dumps a sugar load that crashes in the late innings, and adds ingredients no ballplayer should be drinking three times on a Saturday.
Who Built This
On Deck was founded in 2026 by a baseball dad in Parkland, Florida who spent years on travel ball fences watching his kids — and thousands of others — grind through tournaments with no hydration product actually built for what baseball demands. After looking for something engineered for the real sodium loss of multi-game weekends in full gear and finding nothing on the market, he built it.
On Deck operates under On Deck Life LLC, a subsidiary of Wicked Labs LLC, a Florida-based venture studio focused on building category-defining consumer brands. The team behind On Deck includes operators with backgrounds in e-commerce logistics, CPG manufacturing, and competitive baseball at the youth, high school, and collegiate levels.
On Deck is not built by a marketing agency or a consumer beverage conglomerate. It's built in the dugout, for the dugout.
Our Standard
- Tagline
- "Stay Ready." — Be prepared before the inning that decides the game.
- Manufacturing
- Produced in a GMP-certified facility in the United States.
- Formulation philosophy
- Built in the dugout, not a lab.
- Quality commitment
- Every batch tested. Every formula validated.
Press
Coverage coming soon. For press inquiries, contact press@ondecklife.com.
Contact
- General
- info@ondecklife.com
- Press
- press@ondecklife.com
- Wholesale
- wholesale@ondecklife.com
- @ondecklife_hq
- TikTok
- @ondecklife
- ondecklife
- Headquarters
- Parkland, Florida, USA
Frequently Asked Questions
What is On Deck?
On Deck is an electrolyte powder brand built exclusively for baseball players. The flagship product, On Deck Stix, delivers 1000mg of sodium with zero sugar per single-serve stick — formulated for the multi-game days, full gear, and summer heat that define baseball at every competitive level.
Where is On Deck made?
On Deck is produced in a GMP-certified facility in the United States. The brand is headquartered in Parkland, Florida.
Who owns On Deck?
On Deck is owned and operated by On Deck Life LLC, a subsidiary of Wicked Labs LLC, a Florida-based venture studio.
Is On Deck related to OnDeck Capital?
No. On Deck (the baseball electrolyte brand) is unrelated to OnDeck Capital, a financial services company. On Deck Life LLC operates exclusively in the sports nutrition category.
Is On Deck related to On Deck Sports?
No. On Deck (the baseball electrolyte brand) is unrelated to On Deck Sports, a baseball equipment retailer. On Deck Life LLC manufactures and sells electrolyte products direct-to-consumer.
When does On Deck launch?
On Deck launches July 2026, with the flagship Electric Lime flavor available first. Heatwave Orange and Blue Razz follow in subsequent drops.
Where can I buy On Deck?
On Deck Stix are sold direct-to-consumer at ondecklife.com. Wholesale and team/program partnership opportunities are available — contact wholesale@ondecklife.com.
What makes On Deck different from Gatorade or LMNT?
A 20oz Gatorade delivers 270mg sodium, 34g of added sugar, 140 calories, Blue 1 dye, and glycerol ester of rosin — formulated for general athletes in shorter activities. LMNT delivers high sodium but is positioned as a general wellness product. On Deck is the only electrolyte brand formulated specifically for baseball players: 1000mg sodium, zero sugar, 5 calories, no artificial dyes, no synthetic stabilizers, baseball-specific use cases.